Segmented TV: Television advertising with digital precision

Segmented TV is television advertising that combines the strength and prestige of the TV medium with the targeting precision typical of digital marketing.

Until recently, advertising on television was reserved for big brands: it required large budgets and reached the whole audience equally, with no ability to choose who saw it. Thanks to HbbTV technology, now present in over 80% of Spanish homes, that has changed.

It's now possible to run an ad that appears only on televisions in the area you choose, targeted at a specific age, sex or behaviour profile, while keeping the same premium, trustworthy environment traditional television has always offered.

At a time when standing out is harder than ever, Segmented TV offers something no other digital channel can match: 100% visible impact, with no competing brands at that moment, and the prestige of appearing alongside Spanish television's most-watched content.

- If you want to build brand awareness in your local area
- If you're looking for a channel with more authority and trust than social media
- If you already invest in Google or Meta and want to take the next step
- Or if you simply want to see your brand on TV without spending like a big brand…

…Segmented TV is the tool that makes it possible.

At Stratopia Marketing we manage the whole strategy, so making the leap to television is clear, measurable and friction-free:

Precise geographic targeting

Through the TV's IP address we know exactly where each device is located, allowing the campaign to target a specific postcode, city or region.

Audience targeting

Age, sex, purchasing power and consumption behaviour (beauty & lifestyle, sports fans, film buffs, families and more), so the ad reaches the customer profile that actually matters to you.

Interactive, measurable format

The ad can include a clickable element that takes the viewer directly to your website, product page or contact form, with real interaction data.

Premium, safe environment

Your brand appears alongside Atresmedia's most-watched content, in a controlled environment, free of fraud or bot traffic, with 100% guaranteed viewability and no competing brands at that moment.

Full scalability

You decide how many impacts to generate, on what dates and with what budget. The campaign adapts to your business, not the other way round.

Stratopia Marketing: your partner for making the leap to television

Want to know if it makes sense for your business? Tell us about your case and we'll let you know, with no obligation, whether Segmented TV is the missing piece in your strategy.

Segmented TV works especially well for businesses looking to build awareness and trust in a specific geographic area: new store openings, seasonal campaigns, product launches, or brands wanting to move from purely digital advertising to a medium with television's prestige and emotional impact.

It's particularly interesting for:

- Shopping centres and large retail spaces looking to strengthen their brand in their catchment area
- Property developers and residential projects targeting a specific buyer profile
- Restaurant chains or retailers with multiple locations seeking local awareness ahead of an opening
- Clinics, training centres and professional services already investing in Google or Meta and looking to build authority

Television doesn't replace your digital marketing strategy: it complements it. TV brings authority, reach and brand recall; Google Ads and Meta Ads capture the demand that awareness generates.